Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailedto auto dealers by a firm that markets gift cards that replacepaper gift certificates. Anything in brackets [like this] didnot appear in the letter but simply appears to describe themechanics of the letter Author: Alan SharpeTarget audience: General managers of auto dealershipsMailer: Sharpe AutoCards [a fictional company for the purposesof this sample letter]Purpose: Generate appointments for salespeople [MAILING ENVELOPE][Is 5 x 9 inches in dimension and has a window, through whichappears a portion of a gift card, personalized with theprospect's name. The envelope has a teaser headline:Inside: A win-win-lose proposition for your autodealership.][LETTER][Is 8 1/2 x 11 inches, copy on both sides]December 27, 2007 Brad Carling, General ManagerTri-City Chev-Olds 123 Any StreetAnytown OH 12345-9163 [Right here, beneath the prospect's name, is affixed to theletter a sample auto gift card, personali toro lawnmowers zed with the prospect'sname, and this headline: As you can see, this card hassuccess written all over it.]Dear Mr. Carling:Go ahead, pull this amazing little card off the paper.It’s made of plastic. It costs you $2 to buy. But it’s worth theprice of a new car, sold off your lot. This card is worth thelifetime value of a loyal customer. In sales, service, parts,accessories and referrals. And goodwill. And free word-of-mouthadvertising.Hold it in you hand for a minute, and think of your competition.Consider your revenue goals for the next quarter. Do you need toincrease your new and used vehicle sales? Boost your parts &service department revenue? Multiply your accessories departmentrevenue? Retain customers after their warranty runs out?This card will help. Big time. It’s a vital part of SharpeAutoCards, a custom-branded loyalty and gift card program thatgenerates revenue for your dealership. But first, how it works.Take a look at the front of your card.